Great brands are born in moments of sudden inspiration. Gravity Check® had its eureka moment when founder Ofer Raz, an avid roadie, found himself sitting with friends during another après-ride recap following another long day’s journey. He looked around the table at his riding mates and noticed that, as always, all had shed their cycling clothes in favor of comfortable, casual wear.
What struck him as hard as a bad fall after a tricky turn was the fact that everyone was wearing something that represented a different sport – from surfer’s T-shirts to yachtsman polos, soccer shorts to ski hats. Symbols of the grace and glory of other people’s games, but nothing – not even a hint – of “the ride.” Because it simply did not exist.
Many long miles and longer conversations later, Gravity Check® was born – a labor of love launched by entrepreneurial cycling junkies who are all unashamedly addicted to bringing the ride to everyday lifestyle apparel. The dedicated Gravity Check team includes professional cyclists and weekend warriors, as well as talented design, logistics and manufacturing professionals with proven equity in the world of fashion.
As we bikers understand that we also want to look good after biking I love this brand, cycling to the office – get off the bike and still look sharp for your business meeting!
Madision T-shirt – A v-shaped 100% cotton slab t-shirt with a long back side for your riding comfort. This shirt is the perfect match for those fun urban rides; you won’t have to change clothes after you are done with this fashionable t-shirt. It comes with reflective headphone loops on the front and a back pocket to store your keys and phone whilst cycling.
Use code WEBHAAZ_GC for 30% discount
Here are some pictures of my Gravity Urban style clothes in action for example while biking to Bergschenhoek: